The guy is a little bit full of himself but it shed some new light on how gm got in trouble, how the foreign brands got a leg up during the cafe period, how. Every textbook comes with a 21day any reason guarantee. What matters, lutz argues, is having on board at least one automotive artist with the talent to design desirable new cars. Bean counters bob lutz training books i dont read a lot of training books, to be honest.
Lutz has a reputation for speaking his mind and straight shooting. See all 15 formats and editions hide other formats and editions. The title is misleading as this is a book about bob lutz, not the issues gm encountered before, during, and after its liquidity crises along with the rest of the. Bob lutz is not anyone from whom i would take serious advice. Lutz, the former vice chairman and product czar of general motors, has been peripatetic in retirement, taking on advisory roles for lotus, g. Sloans management classic, my years with general motors. Quote bob lutz is not anyone from whom i would take serious advice. He joins morning joe to discuss his new book car guys vs.
Download it once and read it on your kindle device, pc, phones or tablets. Lutzs main argument is that companies, shareholders and consumers are best served by productdriven executives. The battle for the soul of american business by bob lutz 20, paperback at the best online prices at ebay. Bob lutz motivational business consulting in ann arbor, mi.
Now comes an encore in the lutz on lutz genre car guys vs. After declaring bankruptcy during the recession of 2008, gm is back. When bob lutz retired from general motors in 2010, after an unparalleled fortysevenyear career in the auto industry, he was one of the most respected leaders in american business. This book is an account of bob lutzs stint at general motors from 2001 t0 2010. The battle for the soul of american business paperback may 28, 20 by bob lutz author 4. The battle for the soul of american business kindle edition by lutz, bob. In spite of the sample listen it is not about policy or the bean counter vs. I have been in love with american cars since my childhood in cuba. Any car nuts with desire to understand what has happened to the american car industry should read this book. The battle for the soul of american business by bob lutz 2011, mp3 cd, unabridged at the best online prices at ebay.
I was expecting a good discussion of the soul of ameican business finance guys vs. Dec 09, 2014 well, youre a friend, so im going to try and prevent you from ever driving your business off a cliff by urging you to read car guys vs. Entry level luxury performance sedans page 386 car. Bean counters, he seems to take unusual pleasure in bashing people who have mba degrees. Former vice chairman of general motors, bob lutz, has released a new book titled car guys vs bean counters. Bean counters by bob lutz, 9781591844006, available at book depository with free delivery worldwide. Bob lutz has written an important diagnostic book on the demise of general motors. Bean counters the battle for the soul of american business. Bean counters makes the point that gm was doing fine until in the mid 1970s the mbatrained finance guys took control of product development from the. The battle for the soul of american business, by bob lutz. It was a pretty good read for his time at gm from about 2001 through the crisis time. Bean counters is the best book written by an auto industry insider since iacocca in 1984 and deserves to be shelved alongside alfred pl sloans management classic, my years with general motors.
The battle for the soul of american business, often feels like being in a detroit bar with maximum bob, listening to his flow of. Bean counters, which is expected in june from penguin. Lutz s main argument is that companies, shareholders and consumers are best served by productdriven executives. Listen to unlimited audiobooks on the web, ipad, iphone and android. Still, the books basic problem was alltoo familiar in the world of auto executive. Nytimes extended best seller list since publication in june. None have, until exvice chairman bob lutzs new book, car guys vs. Bean counters by bob lutz, norman dietz for free with a 30 day free trial. Car guys vs bean counters is an enormously entertaining account of how lutz. Lutz may 2 20 bob lutz car guys vs bean counters bob.
Still, the books basic problem was alltoo familiar in the. Car guys vs bean counters the battle for the soul of american business by bob. About the book robert lutz, general motors, car guys vs. Spanning a fortysevenyear career with the big three and bmw, and after retiring from chrysler in 1998, he was asked back into gm, serving as vice chairman from 2001 to 2010, during which time it had filed for bankruptcy. Bean counters is the best book written by an auto industry insider since iacocca in 1984, and deserves to be shelved alongside alfred p. I have also followed the stories on this cocky but extraordinary car guru bob lutz since his days at chrysler, a true hero of the car industry and an honest reporter of. Bean counters contains all the pearls of wisdom i would expect to see from bob lutz. I think dagosa had mentioned it in one of the threads. Car guys vs bean counters by bob lutz ft business book. One of the most acute books about management and how companies work in practice that i have read in a long time. Bean counters is a thoughtprovoking commentary from auto industry maven bob lutz. Apr 21, 2011 for those who care to dive deeper into the fertile mind of maximum bob, he is peddling a new book, car guys vs. Lutz s commonsense lessons with a generous helping of fascinating anecdotes will inspire readers at any company facing the bean counter analysisparalysis menace. Enterprise leadership is often out of touch with innovation, collaborative processes and the levers for success.
Bean counters bob lutz worked at a various number of car companies before returning to general motors in 2001. An excerpt from bob lutzs book car guys vs bean counters. Bean counters which i very much enjoyed reading, you state that you like a management style similar to that of. A legend in the car industry reveals the philosophy thats starting to turn general motors around. He joins morning joe to discuss his new book car guys vs bean counters, which. For those who care to dive deeper into the fertile mind of maximum bob, he is peddling a new book, car guys vs. Lutz built a career as a staunch opponent of bureaucracy and by placing the utmost importance on knowing the product as well as the customer. The battle for the soul of american business, often feels like being in a detroit bar with maximum bob, listening to.
From here he worked for bmw where he was the executive vice president of sales and marketing as well as a member. At the tableif not running the meetingwhen most of the big decisions came down, the author, now in his late 70s, was often appalled by youthful beancounting mbas with their 4. Nearly two years after he looked set to fade into retirement, bob lutz is back at gm. He had survived all kinds of managers over those decades. Car veteran bob lutz returns to gm business the driver seat. If you want to get involved, click one of these buttons. Jun 24, 2011 i cant say that i was completely surprised when, about two thirds of the way through bob lutzs new book car guys vs bean counters, i caught a sideswipe at myself and the truth about cars, which the retired vicechairman of gm describes as a web site that often offers anything but. I have also followed the stories on this cocky but extraordinary car guru bob lutz since his days at chrysler, a true hero of the car industry and an honest reporter of its dysfunctional ways that led to bankruptcy. Pdf car guys vs bean counters download full pdf book download. On sunday i happened to tune in to bob brinkers moneytalk radio show when former gm vice chairman and car guy extraordinaire, bob lutz, was on promoting his new book. Author bob lutz spent 47 years in the auto industry, and he ended his career as vice chairman of general motors.
Bean counters, the normally outspoken bob lutz pulls out all the stops and settles a few scores. But even back then bob lutz and gms own internal goto hydrogen guy larry burns who really was the defacto figure head for the whole north american fuel cell industry at the time, often had a. Oct 04, 2011 none have, until exvice chairman bob lutzs new book, car guys vs. Pdf car guys vs bean counters download full pdf book. I was expecting a good discussion of the soul of ameican business finance guys sign guy and the impact on us economics. Use features like bookmarks, note taking and highlighting while reading car guys vs. The battle for the soul of american business reprint by bob lutz isbn. With the bean counters firmly in charge, carmakers and much of american industry lost their singleminded focus on product excellence. He started his automotive career at gm in 1963 where he held senior leadership positions in europe until 1971.
Im not a member of that club that views mbas as largely unproductive, the. Jun 15, 2011 former vice chairman of general motors, bob lutz, has released a new book titled car guys vs bean counters. The battle for the soul of american business ebook written by bob lutz. But even back then bob lutz and gms own internal goto hydrogen guy larry burns who really was the defacto figure head for the whole north american fuel.
The end of the jobs bank, a symbol of excess automotive news. I cant say that i was completely surprised when, about two thirds of the way through bob lutzs new book car guys vs bean counters, i caught a sideswipe at myself and the truth about cars, which the retired vicechairman of gm describes as. On car guys vs bean counters i recently finished reading cary guys vs bean counters the battle for the soul of american business by former vice chairman of general motors bob lutz. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. Jul 07, 2011 now comes an encore in the lutz on lutz genrecar guys vs. In 2001, general motors hired bob lutz out of retirement with a mandate to save the company by making great cars again. Everyday low prices and free delivery on eligible orders. Now comes an encore in the lutz on lutz genrecar guys vs. The battle for the soul of american business, picks up where lutzs.
Well, youre a friend, so im going to try and prevent you from ever driving your business off a cliff by urging you to read car guys vs. Aug 23, 2011 on sunday i happened to tune in to bob brinkers moneytalk radio show when former gm vice chairman and car guy extraordinaire, bob lutz, was on promoting his new book. Lutz may 2 20 bob lutz car guys vs bean counters bob lutz. The battle for the soul of american business, has a message worth hearing. Download for offline reading, highlight, bookmark or take notes while you read car guys vs. Perhaps the book would have been better served by the title bob lutz vs. Car guys vs bean counters by bob lutz ft business book of. Jul 20, 2011 bob lutz in his recent book car guys vs. This is a book about general motors history and personal ramblings and selfpromotion. What does his book tell us about what really went on inside gm.
658 426 761 693 539 1106 1222 1375 753 1166 284 367 145 605 1021 1111 505 173 1074 42 1093 100 772 117 982 1337 151 1223 295 1362 133 1336 298 34 977 846